Levi’s New Stretch Is Selling Directly to Consumers
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Levi’s New Stretch Is Selling Directly to Consumers
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https://www.wsj.com/articles/levis-new-stretch-is-selling-directly-to-consumers-5f29c178
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July 7, 2023 8:24 am ET
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(2 min)
Levi Strauss’s goal is to sell most of its denim through its own stores and website, capturing more margin for itself and giving up less to third-party retailers. Its latest results show that getting there won’t be painless.
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Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.
