Elon Musk has stepped in to foot the bill for 4,000 mini pies after his firm cancelled an order at the last minute.
Giving Pies bakery in San Jose was left $2,000 (£1,500) out of pocket when Tesla backed out just before delivery.
But when the small business took to social media to complain, Mr Musk said he would stump up the dough.
He even had Tesla place a new order – but the bakery said it was now so flooded with business from well-wishers it was too busy to take it on.
"It's incredible, I'm blown away," Voahangy Rasetarinera, the owner of the California bakery, told NBC.
"I'm so grateful, it's amazing, people are amazing."
Allow Instagram content?
This article contains content provided by Instagram. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read Meta’s Instagram cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’.
Her response came after Mr Musk took to social media to resolve the dispute.
"Just hearing about this," he said in a post on X, formerly Twitter, responding to a local news story about Tesla cancelling the order.
"Will make things good with the bakery. People should always be able to count on Tesla trying its best."
Ms Rasetarinera also explained why Tesla's fresh request – for 3,600 more mini pies – was one she had to turn down.
"Unfortunately, I can not do their catering event because with all the business that we got, we depleted our stock," she said.
The mayor of San Jose was even among those popping in for a pie – and he said queues for the bakery "wrapped around the block".
"It's inspiring to see our community come together to support Voahangy and her small business after a big order recently fell through," he said in a post on X.
"Stop by The Giving Pies the next time you're looking for a delicious dessert and help support an amazing local entrepreneur.
"And thanks to Elon Musk for making it right by paying for the pies after all!"
Allow Twitter content?
This article contains content provided by Twitter. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read Twitter’s cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’.
X admits to taking down India farmers' protest posts
The planespotter angering Taylor Swift and Elon Musk
Navalny's widow fears arrests at husband's funeral
Biden wins Michigan primary despite Gaza protest vote
Harry loses court challenge over security protection in UK
Why South Korean women aren't having babies
Watch: Inside the famous Sistine Chapel after crowds leave. Video
Why Google's 'woke' AI problem won't be an easy fix
UK power station still burning rare forest wood
'My mother’s body was left by smugglers in the desert'
Catalonia's farmers demand more help over drought
Iranian women 'ready to pay the price' for defying hijab rules
Gazans in survival mode with cold nights and food rations
'Who will call me Dad?' Tears of Gaza father who lost 103 relatives
The 'Sun King CEOs' requiring five days in office
This film's viral moment spotlights Oscars dark horse
Some people are just 'born to run'
© 2024 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.
Elon Musk eats humble pie over unpaid bakery bill
